List-a-Palooza Testimonial Power Hour!
Read about how to leverage the power of testimonials:
How to use testimonials to drive traffic to your website & build your list:
When you give SOMEONE ELSE a testimonial, make sure that they include a link to your website with the testimonial. If you’re giving a video testimonial, say your website during the video.
Often people will be inspired by your testimonial and want to check YOU out, not just the person who you gave the testimonial to.
How to use testimonials to increase your conversion rate:
Third party endorsement and social proof are HUGE!!! In my experience, the testimonials that your clients and colleagues give you contribute more to your opt in rate and sales conversion than your hottest and most eloquent marketing copy.
Pepper your sales pages with testimonials, and include them in your speaking presentations, videos and e-mails (basically… everywhere!)
How to gather powerful testimonials:
ASK FOR THEM!
When appropriate, you can even WRITE THEM FOR THEM and have them edit / approve
Often when my clients are raving about the amazing results they’re getting from working with me, I say “That’s awesome! Can I use that as a testimonial?” and when they say yes, “Great! I’ll e-mail you what I just heard you say and you can edit or approve it. Does that work?”
Everyone has always appreciated this because it makes their life easier.
The most powerful testimonials often revolve around:
1. The specific results they’ve gotten from working with you
2. What they appreciate most about your character & abilities
3. What they appreciate most about the process you’ve taken them through
4. Whatever else they feel inspired to share
One of my favorite testimonial templates is:
“Before working with [YOUR NAME], _________________, and now _____________________.”
If you’d like me to feature you on my website and in my marketing, please leave a testimonial for me as a comment on this blog post.
NOTE: Remember to include your title (ex. Master Hand Analyst, Business Coach, etc.) the URL for your website that you want me to send people to.
Please comment on one or more of the following:
1. The specific results you’ve gotten from working with me
2. What you appreciate about my character and abilities and working with me in general
3. What you liked best about List-a-Palooza
4. Whatever else you feel inspired to share
Write 3 testimonials that you wish people would give YOU. What would you love for your clients and colleagues to say about you?
This is for your own internal use – you don’t have to post these here on the blog.
E-mail 3 or more colleagues or clients that you feel would be willing to give you a testimonial and provide the testimonials that you wrote about yourself as examples for them to edit / approve.
People are busy! By giving them a first draft to work with, you will get more testimonials.
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