“How to Add 10,000 People to Your List in 90 Days…”

June 21st – September 20th, 2012

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Commenting on other people’s blogs as well as responding to comments on your own blog is a great way to use the power of social media in your favor, and I believe that having your photo appear beside your comment is even more powerful.

I’ve been getting a lot of questions about how to do this so I figured I’d share this easy step-by-step system with you. Assuming you have a photo that you want to use saved on your computer, this process should take you less than 5 minutes.

Step 1: Choose a Photo
You can upload any size image file from your hard drive because large images will automatically be resized. You will have a chance to crop this image in Step 7, if necessary.

Step 2:  Go to http://en.gravatar.com/
Gravatar stands for “Globally Recognized Avatar.” Your avatar is a graphical representation of you (or your alter ego or character in some cases). Your Gravatar is an avatar that follows you from site to site and appears beside your blog comments.

Step 3: Click “Get your Gravatar today”
This button is on the left side of the screen about halfway down the page.

Step 4: Enter your e-mail address & click “Signup”
This should be the e-mail address that you want to use when you’re commenting on blogs. Often this is required to submit a comment.

Step 5: Check your e-mail for an activation link from Gravatar & click the link
The subject will probably be “Welcome to Gravatar,” and it will show up in less than a minute. If you don’t see the message right away, check your junk or spam folder.

Inside the e-mail there is an activation link. Click the link or paste it into the URL field on your web browser.

Step 6: Choose a Username & Password and click “Signup”
Click “Check” to find a desired username that’s available.

Step 7: Upload Your Photo

1. Click the “My Account” Tab at top of the page and select “Add an Image” from the drop down menu.
2. Select where you’d like to get the image from (your computer’s hard drive, an image on the internet, a webcam attached to your computer, or a previously uploaded image)
3. Click “Browse” to find your photo & choose the one you want
4. Click “Next”
5. Crop your photo (if necessary)
6. Click “Crop and Finish!”
7. Choose a rating for your Gravatar (G, PG, R, X)

And there you go! Now, your photo will appear beside your blog comments (as long as you enter the e-mail address associated with your Gravatar).

Mistake #1: Spending Thousands of Dollars on a Fancy “Brochure” Website

Many entrepreneurs and business owners think that they need a fancy website to be in business nowadays, but actually, a “brochure” type website is the least important component of your online marketing blueprint, often the most expensive, and the least likely to bring in more sales.

I know several business owners doing over 7 figures each year in sales that still don’t have a website like this.

The mistake that many entrepreneurs and business owners make is in thinking that if they have this type of website, it will help them make more money.  They spend thousands and thousands of hard earned dollars and get ZERO RETURN.

There’s nothing wrong with having a website like this. Just understand that it’s probably not going to generate more sales for you unless you know how to drive traffic to the site, have some kind of special offer on the site, and have a way to capture prospects’ information and follow up with them.  Just having the site alone doesn’t mean it will make you money.

Mistake #2: Trying to Be “All Things to All People”

When you try to work with “everyone,” you usually end up working with “no one.”

Until you get specific about the type of person you work with, you’re leaving thousands of dollars on the table.

If you sell skin care products and say, “I work with anyone with skin,” it’s too broad.  No one knows who to refer to you.  You’ll probably get a few clients, but nothing compared to what you’d get if you said something like, “I help people with eczema.”

Focus on solving a specific problem for a specific group of people.  This is called niche marketing, and I believe it’s the cornerstone of marketing success.  When you do that, your potential clients will realize that you work specifically with them and recognize themselves as your clients.  Also, everyone you talk to about your business will now have a clear idea of who to refer to you.

Here’s a great article by my friend Tad Hargrave on 16 Ways to Know if Your Niche is the Root Cause of Your Marketing Woes.
If you’re not clear on how to identify your niche or how to market to you niche, click here for the most comprehensive program on niche marketing in existence.

Mistake #3: Not Following Up

Consider the following statistics that my friend, Vrinda Normand  shared at the first Client Attraction Blueprint 2-Day Intensive:

In most niche markets, or the specific group of people you serve:
3% are actively shopping for what you offer

7% are aware and open to your services, but not looking

30% are not aware of their problem or your solution

30% may know you exist, but it’s not the right time

30% are simply not a fit

This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!

When you follow up consistently, you will stay in front of these people.  Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.

Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.

Please comment on this post.  I’d love to “hear” your thoughts, feedback & opinions about this.  Thanks!

Here’s our group boarding the cruise ship, the Carnival Splendor.

I first cruised to Mexico when I was 15 years old (before I learned Spanish), and was very curious what it would be like to return 20 years later.

It was great!  I really appreciated being away from phones and internet for a week as well as getting to see Mexico again as a seasoned traveler.  My Spanish was a little slow at first but by the last day in Puerto Vallarta, I was chatting up a storm with our taxi driver and it was tough to switch back to English on the ship.

Here are some pictures of the ship:

 Here are some of the highlights from the trip:

 Each night when we came back from dinner, we had a different towel animal.

So what do you think?  Is cruising for you?  Please post a comment and let me know about your cruise experiences or thoughts.  Thanks!

After struggling with what I call a “chronic e-mail problem” for several years, I have discovered these excellent steps to keep e-mail from completely taking over my life and destroying my sanity.

Step 1: Schedule Set Blocks of Time to Check and Respond to E-mail
(Instead of checking e-mail throughout the day)

This has an immediate and positive effect on your productivity, almost like magic. This one small step can completely change your life.

Also, when scheduling your time blocks…

Never Check E-mail First Thing in the Morning!!!

That is the worst time to check e-mail because it can get you completely off track for the rest of the day. The only exceptions to this rule are if checking e-mail first thing in the morning is a specific requirement for your job or if you need to go into your e-mail to find a specific piece of information.

If you have to check e-mail in the morning for your job, set a timer for how long you’ll be on so that it doesn’t eat up your entire day.

If you’re searching for a specific piece of information, hold your hand or a piece of paper over the inbox screen while you enter a specific term or name into the search bar so that you don’t get distracted and “hooked” by new messages in your inbox.

Step 2: Kiss Your Current E-mail Address Goodbye (if you’re getting a lot of spam)

If an avalanche of spam is pouring into your inbox, it’s not going to stop.

While you can use SpamArrest or similar tools, the SpamArrest filter box becomes just another inbox because you have to check it for mistakes or risk losing important messages that you did actually want to receive.

The key is to say goodbye to your current e-mail address. Forever.

Put up the following autoresponder:
Sorry, this email box is no longer valid. To learn how to contact me, please visit (YOUR WEBSITE HERE).

Step 3: Set up 5 Separate E-mail Addresses

Your ISP may already provide you with multiple email accounts. If not, you can set up 5 Gmail accounts (you can access them all from the same copy of Outlook or have them all forward to one Gmail account).

You’ll need one email box for personal friends and family. Give that e-mail address out only to people who fit that category.

You’ll need one for general business contacts. This is the one that you give out to potential contacts you meet via your business card, your website, etc. (Tip: you should use a contact form or otherwise protect your e-mail address from online spam-bots). If you’re like me you’ll have someone else monitor this box for you and only send you stuff that’s important.

You’ll need a third e-mail address for “close” business contacts. These are people you work with daily, extremely important contacts, “mission critical” notifications. You can “promote” certain people to this email box as needed.

You’ll need a fourth e-mail address that you use to “sign up for free stuff.” Every time you subscribe to a newsletter you’ll use this address.

You’ll need a fifth e-mail address for making online purchases. Use this address when you buy stuff.

Most of these messages get forwarded to the one e-mail account that I check, but having them come to different e-mail addresses, makes it easier to implement Step 4.

Step 4: Set Up E-mail Filters

If you use Outlook,you’ll use the “Rules Wizard.” In Gmail, you’ll click “filter messages like these” and have certain messages go into a specific “Label” (which I think of as a folder). Most e-mail systems have some kind of filtering system like this.

You just have to create 5 folders or labels (corresponding to the 5 email addresses listed in Step 3) and then tell the Rules Wizard or filter to send the email that comes in to each of those accounts to the corresponding folder or label.

If this idea confuses and overwhelms you, ask a friend or colleague to hold your hand and walk you through it. Once you’ve set up a filter, you’ll understand how easy and wonderful it is.

You can have more than 5 folders or labels, but these are the basic ones. I also set up filters for specific projects or lists I’m on that I like to read (including my own issues of Prosperity Express and speaking tips… yes, I am a total nerd and enjoy reading my own stuff : )

Step 5: Determine Your Own Protocol as to Which E-mails You’ll Check First

or example, I make it a priority to check my “close” business contacts label first, which includes e-mails from my client care representative, my web guy, my assistant, and my accountant as well as my high level mastermind clients and key strategic alliances. I need to respond to these e-mails to keep my business running effectively.

If you do have a Facebook Business Page, do you want to know the #1 thing that you can do immediately to put you out ahead of the pack when utilizing your page?

Before I tell you what it is, I am wondering if you feel like you are getting value from your page? Are you actively promoting your page by…

• Visiting other pages or groups that would interest your ideal client and promoting on those pages?
• Having conversations with the fans of your page?
• Having contests to get them involved? I recently ran a contest and gave a copy of my new book “Makeover Your Business in 6 Weeks or Less” to anyone who had 5 of their friends join “Decisive Minds-Success Strategies for Women Business Owners” – that was very productive!
• Running ads on Facebook? I have done this with great success!
• Writing blog posts about it?
• Commenting on other people’s blog posts and signing off with your page URL?
• Is your Facebook Business Page URL in your email signature file?

These are just a few of the many ways you can promote your page, but wait… there might be a problem. Maybe you aren’t doing these things because you haven’t heard of the #1 way to make it easier to promote your page!

It is simply something Facebook calls a “Vanity” URL

To get your special Vanity URL you can follow these simple steps:

1. Go to this link http://www.facebook.com/username. There you will see a box that will say “Your username has been set” if you have already set your personal user name.
2. Below that box you will see “Set a username for your Pages”- click on this.
3. Click on the Page you want to change from the drop down box.
4. Choose a new name for your page. Remember shorter is better and it should be easy to remember. For my page “Decisive Minds-Success Strategies for Women Business Owners” I chose DecisiveMinds. So now when I want to send someone to my page I simply say www.Facebook.com/DecisiveMinds.
5. It’s important to remember that it might take an act of God to change this if you could ever get it changed so be careful with what you choose, take a little time and put some thought into it. (Note: In Jan 2011, Facebook changed the rules and now you can change your fan page name up to the point when you have 100 fans).

So now it’s your turn – Go get your Vanity URL! Make it easy for people to find you and they will. Then get out there and start telling everyone about your new URL – you just might be surprised how many new fans you get.

***********
Michele Scism is a Business Strategist who partners with service professionals and business owners who are ready to cash in on their expertise using her 5 step formula she calls “Take Action Get Profits”. She publishes a weekly ezine called Decisive Success Strategies which, along with her website, provides how-to articles and lots of free tips for business owners serious about creating a powerful marketing strategy for their business. Get your free copy of Michele’s “7 Rules for Creating & Profiting from Your Facebook Fan Page” by going to the following link.

https://ruinspired.infusionsoft.com/go/dmhp/pj/

Text Message Marketing:

The Top 10 Ways to Skyrocket Your Business

with PJ Van Hulle & Jeff McLeod

While e-mail open rates seem to be getting lower and lower, over 93% of text messages are opened and read right away.

This presents a great opportunity, but how do you leverage this cutting-edge technology in a way that your clients feel grateful (not annoyed)?

And what if you’re not a “techy” person?

In this exclusive tele-class you will learn how to:

* Quickly & Easily Build Your List with Text Message Marketing

* Massively Increase Attendance for Your Teleclasses, Webinars, and Live Events

* Reduce Client Lateness and “No Shows”

* Reach People Immediately with Time Sensitive Reminders or Promotions

* Stand Out from Your Competition

* Create Excitement and Buzz through Text Message Raffles

* Create Excitement and Buzz through Text Message Raffles

Click Here to Register Now for FREE

* Create Excitement and Buzz through Text Message Raffles

* Create Excitement and Buzz through Text Message Raffles

“When I Grow Up” — How to Find Your Authentic Business Voice

(with Cyndee Paulson-Heer)

Here’s just a taste of what you’ll learn:

* The 3-Pillars of Your Authentic Niche

* How Niching is the Key for Your Business Success

* The Difference Between Picking a Niche and Discovering Your Authentic Business Niche

* How to Create a Business That Brings You Joy AND Profit

* Cyndee’s Branded 6 Step Process for Finding Your Authentic Niche

Cyndee Paulson-Heer specializes in helping speakers, coaches and consultants find their niche and effectively share their MVP (Message, Vision and Purpose) with their Target Market, to build community, trust, and status though their Business Blogs and Books.

She offers an Author Coaching program as well as an Author “Short-Cut” program which allows entrepreneurs to get published easily and affordably.

Cyndee is an award-winning published columnist and editor, with 45-years of writing experience. She is the author of the upcoming book “When I Grow Up: How to Find Your Authentic Business Voice.”

Register Now for FREE

Niche Marketing Rock Stars Meet & Greet!

Please Introduce Yourself!

Here’s a template:

1. My name is _________.

2. For fun in my spare time, I like _________.

3. Good strategic alliances for me are _________.

4. What I do is _________.

5. My website is: _________.

6. What I’d love support with is _________.