3 Costly Marketing Mistakes to Avoid

“3 Costly Marketing Mistakes to Avoid”


Mistake #1: Spending Thousands of Dollars on a Fancy “Brochure” Website

 

Many entrepreneurs and business owners think that they need a fancy website to be in business nowadays, but actually, a “brochure” type website is the least important component of your online marketing blueprint, often the most expensive, and the least likely to bring in more sales.

I know several business owners doing over 7 figures each year in sales that still don’t have a website like this.

The mistake that many entrepreneurs and business owners make is in thinking that if they have this type of website, it will help them make more money.  They spend thousands and thousands of hard earned dollars and get ZERO RETURN.

There’s nothing wrong with having a website like this. Just understand that it’s probably not going to generate more sales for you unless you know how to drive traffic to the site, have some kind of special offer on the site, and have a way to capture prospects’ information and follow up with them.  Just having the site alone doesn’t mean it will make you money.

 

Mistake #2: Trying to Be “All Things to All People”

 

When you try to work with “everyone,” you usually end up working with “no one.”

Until you get specific about the type of person you work with, you’re leaving thousands of dollars on the table.

If you sell skin care products and say, “I work with anyone with skin,” it’s too broad.  No one knows who to refer to you.  You’ll probably get a few clients, but nothing compared to what you’d get if you said something like, “I help people with eczema.”

Focus on solving a specific problem for a specific group of people.  This is called niche marketing, and I believe it’s the cornerstone of marketing success.  When you do that, your potential clients will realize that you work specifically with them and recognize themselves as your clients.  Also, everyone you talk to about your business will now have a clear idea of who to refer to you.

Here’s a great article by my friend Tad Hargrave on 16 Ways to Know if Your Niche is the Root Cause of Your Marketing Woes.
If you’re not clear on how to identify your niche or how to market to you niche, click here for the most comprehensive program on niche marketing in existence.

 

Mistake #3: Not Following Up

 

Consider the following statistics that my friend, Vrinda Normand  shared at the first Client Attraction Blueprint 2-Day Intensive:

In most niche markets, or the specific group of people you serve:
3% are actively shopping for what you offer

7% are aware and open to your services, but not looking

30% are not aware of their problem or your solution

30% may know you exist, but it’s not the right time

30% are simply not a fit

This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!

When you follow up consistently, you will stay in front of these people.  Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.

Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.

Please comment on this post.  I’d love to “hear” your thoughts, feedback & opinions about this.  Thanks!

“When I Grow Up” — How to Find Your Authentic Business Voice (with Cyndee Paulson-Heer)

“When I Grow Up” — How to Find Your Authentic Business Voice

(with Cyndee Paulson-Heer)

Here’s just a taste of what you’ll learn:

* The 3-Pillars of Your Authentic Niche

* How Niching is the Key for Your Business Success

 

* The Difference Between Picking a Niche and Discovering Your Authentic Business Niche

* How to Create a Business That Brings You Joy AND Profit

* Cyndee’s Branded 6 Step Process for Finding Your Authentic Niche

 

Cyndee Paulson-Heer specializes in helping speakers, coaches and consultants find their niche and effectively share their MVP (Message, Vision and Purpose) with their Target Market, to build community, trust, and status though their Business Blogs and Books.

She offers an Author Coaching program as well as an Author “Short-Cut” program which allows entrepreneurs to get published easily and affordably.

Cyndee is an award-winning published columnist and editor, with 45-years of writing experience. She is the author of the upcoming book “When I Grow Up: How to Find Your Authentic Business Voice.”

Register Now for FREE

Niche Marketing Rock Stars Meet & Greet!

Niche Marketing Rock Stars Meet & Greet!

 

Please Introduce Yourself!

Here’s a template:

1. My name is _________.

2. For fun in my spare time, I like _________.

3. Good strategic alliances for me are _________.

4. What I do is _________.

5. My website is: _________.

6. What I’d love support with is _________.

Do You Stand Out On The Web? — The Naked Originality Checklist (with Suzanne Falter-Barnes)

Do You Stand Out On The Web? — The Naked Originality Checklist

(with Suzanne Falter-Barnes)

Here’s just a taste of what you’ll learn:

* What You don’t know about your target market that’s hurting your bottom line

* Whether your brand is unique enough or not

* The critical mistake almost all marketers make

* And why your business may be getting lost in the shuffle

***

Suzanne Falter-Barns is the Web’s leading expert in Platform building, branding and niching. She helps solopreneurs, consultants, coaches and conscious entrepreneurs create a powerful, unique online presence that conveys greater credibility and more impact. Her clients have gotten called cold by CNN, USA Today, Sixty Minutes, PBS, Wall Street Journal and more, as well as attracting major publishing deals.

Suzanne speaks along with Jeffrey Van Dyk, a leader in the coaching industry who works internationally to help business owners, speakers and coaches find their higher purpose and create powerful, meaningful work from it. Jeffrey has nearly two decades of experience in training and development, and has worked alongside such luminaries as Bill Gates, Jacques Chirac, Donald Trump, Peter Jennings, and Ariel Sharon.

Together Suzanne and Jeffrey help anyone learn how to tap deeply into their purpose in life, and package it as a magnetic online platform that attracts the perfect market you are meant to serve. They offer plenty of hands-on, practical tips for audiences on how to shape their online presence to truly be irresistible.

Their business, The Spiritual Marketing Quest, helps solopreneurs craft a purpose-based platform that stands apart powerfully and gets noticed by media and audiences alike.

Register Now for FREE

How to Make an Additional $5,000 a Month on Facebook (with Austin Walsh)

How to Make an Additional $5,000 a Month on Facebook

(with Austin Walsh)

You will learn:

* How to Generate Leads on Facebook and Turn Them Into Sales

* The #1 Mistake People Make with Facebook

* How Austin Discovered His Niche and Built 2 Successful Businesses through Social Media While Still in High School

Austin Walsh is a 19 year old entrepreneur who earns multiple 6 figures as a Facebook and social media expert and speaks in all over the world… all while still in college.

He has supported other top speakers and entrepreneurs like Mark Victor Hansen, Bill Walsh, and Gary Goldstein to boost their presence on Facebook.

Register Now for FREE

Discover Your Niche Blueprint through Vedic Astrololgy (with Kathleen Whalen)

Discover Your Niche Blueprint through Vedic Astrololgy

(with Kathleen Whalen)

Here’s just a taste of what you’ll learn:

* Design Your Business So That It Fits Who You ARE

* How Being Aware of Red, Yellow & Green Days Can Help You Conserve Your Energy, Avoid Obstacles, and Attract More Clients

* What Your Vedic Sun Sign Reveals About How to Successfully Market Your Business

* The 3 Key Money Indicators in Your Chart – Where to Put Your Efforts for Maximum Profit

Kathleen Whalen’s specialty is the art and science of Right Timing (picking web site and project launch dates) and helping entrepreneurs and business owners discover their niche business within minutes.

Her Conscious Calendars explain economic cycles with Vedic astrology (yes, she has hedge fund managers consult her, too.)

Drawing on her 18 years of experience in business, Kathleen goes right to the heart of her clients’ issues, all with the science of astronomy and the art of astrology. The power of Vedic or East Indian Astrology has become her number one tool for assisting clients seeking financial freedom, spiritual guidance, life purpose or their right timing in business.

Register Now for FREE

How To Instantly Elevate Your Work, Get Your Marketing On Auto-Pilot & Turn Your Clients Into Raving Fans (with Stacey Morgenstern)

How To Instantly Elevate Your Work, Get Your Marketing On Auto-pilot & Turn Your Clients Into Raving Fans

(with Stacey Morgenstern)

In this content-rich call, you will learn:

* Stacey’s best secret for how to stand apart from everyone else in a super-crowded market (you’ll learn why this works and how you can start using it today to infuse your brand with power and intrigue)

* What to do when all different clients with all different problems are coming to you

* The difference between merely solving a problem and creating an experience and how having both of these will elevate your work, make you more money, and turn your clients into raving fans

* What “riches in niches” really means and how to use this to design programs for your ideal clients

* Two easy ways to find out what people want

* How to narrow your niche by answering 4 simple questions

* The money-maker or breaker test to evaluate if your niche is profitable or not

Stacey Morgenstern is a million dollar holistic marketing mentor, certified Money Breakthrough Coach, international public speaker, and award winning professional copywriting mentor.

She is also co-creator of Holistic MBA™, the premier training for holistic practitioners and coaches who want to go from startup to 6-figures in under 12 months working from anywhere in the world. Holistic MBA™ is built on the 4 pillars of a profitable holistic business model: your mindset, your marketing, your coaching skillset and your business systems. Without working on these 4 pillars, holistic practitioners end up working too hard for too little return, which sadly leads to disenchantment and burnout!

When you incorporate these 4 pillars you can cultivate a business that gives you more freedom and flexibility to live life on your own terms while deeply serving the world. That’s hot!

Register Now for FREE

3 Keys To Making More Money Being YOU: How to Easily Attract The Money You Deserve While Doing What You Love (with Kendra E. Thornbury)

3 Keys To Making More Money Being YOU: How to Easily Attract The Money You Deserve While Doing What You Love

(with Kendra E. Thornbury)

In this content-rich call, Kendra will share:

* An honest glimpse into her PAIN & STRUGGLE in finding her niche and what you can learn from her dark night of the soul that will make it EASIER to find your niche (so you can get on with prospering from your purpose)

* One of the BIGGEST MISTAKES soul-centered entrepreneurs, coaches, change agents and healers make that keep you broke, stuck, and spinning your wheels (and how you can avoid it)

* Revealing insights that will help you become a CLIENT MAGNET, so you can serve more of who you really love working with FASTER

* The 3 SIMPLE KEYS to making more money being you!

Kendra E. Thornbury helps soul-centered women & evolutionary leaders create spiritual and financial freedom so that they have a greater impact & make more money….all while being true to who they are!

She is passionate about making it easy for those called to serve the awakening on the planet to effectively help more people while doubling, tripling or quadrupling their income.

She provides proven methods and time-tested systems that empower her clients to translate their soul’s calling into a thriving business that makes a real difference in the world.

Kendra is an internationally acclaimed coach, spiritual guide, sought-after leader, author and humanitarian. She’s on the cutting edge of spiritual thought and conscious business practice. Labels aside, she considers herself a human being simply doing her best to walk a path of authenticity and integrity while making a difference.

Register Now for FREE

REVEALED: 6 Proven Steps to Creating a 6-Figure Telesummit & 7-Figure List (with Jeneth Blackert)

REVEALED: 6 Proven Steps to Creating a 6-Figure Telesummit & 7-Figure List

(with Jeneth Blackert)

In this exclusive FREE teleclass, you will:

* Understand the 6 proven steps to creating a list through affiliate and joint venture partnership

* Create loyal partners that want to continue to participate in your programs and projects

* Learn how to create irresistible offers that sell on the phone and in your emails

* How to continue to romance your email tribe so they become loyal to you

* Begin to unlock the possibility to creating exactly what you want in your business


Hosting a telesummit is the best way to test a niche, position yourself as an expert in that niche and boost your business… all at the same time!

Jeneth will share with you how she has repeated her success in multiple niches.

*****

Jeneth Blackert is the Founder of Jeneth LLC, a transformational lifestyle organization helping professionals and entrepreneurs clarify and communicate their message. With a background in corporate leadership blended with her intuitive approach to business, Jeneth LLC is the leader of several cutting-edge business systems that deepen their client’s visions using innovative approaches.

Jeneth is the author of several books and programs including Seven Dragons: A Guide to a Limitless Mind, Simple Marketing and her upcoming transformational chick lit novel. She has also been an invited contributing author to several books including How The Fierce Handles Fear with Donald Trump and Jack Canfield, Business Bushido with Steven Covey and Align Expand Succeed.

Last year Jeneth co-hosted The New Wealth Experience, a global movement inspiring people to claim their power, passion and prosperity. The event that impacted more than 40,000 people from all around the world. This year she continues to create New Wealth for others with her 30-Day New Wealth Experience.

Jeneth has also been on many well-known television and radio shows worldwide including Martha Stewart Radio, NPR and Fox News.

Register Now for FREE

The Top 5 Niche Marketing “Gremlins” and How to Conquer Them (with Anne Cleveland)

The Top 5 Niche Marketing “Gremlins” and How to Conquer Them

(with Anne Cleveland)

In this exclusive FREE teleclass, you will learn:

* How to Uncover Your Hidden Blocks to Total Niche Clarity

* 3 Proven Ways to Access Your Inner Soul Compass to Lead You to Your Dream Clients

* The #1 Most Useful Tool for Discovering Your Niche

 

Anne Cleveland, co-creator of the Total Niche Clarity Virtual Symposium, supports entrepreneurs to build a business that is in total alignment with their vision and purpose, including getting clear on their niche.

Drawing on her 30 years of experience as a musician and as a Waldorf teacher she created her signature “From Clarity to Prosperity” program, dedicated to the full expression of who you are in the world. This is the only program of its kind to use the arts in business as a transformational and healing tool.

On a personal note, Anne loves to dance and sing and to relax and re-energize, and you can usually find her on the dance floor!

Register Now for FREE