Discover the Hidden Gold in Your E-mail List

 Discover the Hidden Gold in Your E-mail List

 
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You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired.
 
Here’s why “the fortune is in the follow up,” and what that looks like…
 
According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:
 
3% are actively shopping for what you offer
 
7% are aware and open to your services, but not looking
 
30% are not aware of their problem or your solution
 
30% may know you exist, but it’s not the right time
 
30% are simply not a fit

 
This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!
 
When you follow up consistently, you will stay in front of these people. Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.
 
Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.
 
The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.
 
A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month. So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.
 
With a profitable e-mail list you can:
 
● Attract more clients and sales
 
● Turn current clients into repeat clients
 
● Fill your seminars and programs
 
● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions

 
Building your list is like taking advantage of compound interest. The sooner you start, the better. And the longer you nurture your list, the more profitable it will be.
 
To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.
 
 
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“The 3 Phases of Growing Your E-mail List”

The 3 Phases of Growing Your E-mail List

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How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time?

Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage…
 
PHASE 1:  Getting Started
 
When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis).

Here are some places to start:

  • Stacks of business cards you’ve collected
  • Contacts in Gmail (or whatever e-mail provider you have)
  • People in your cell phone
  • Facebook friends
  • LinkedIn connections

Send them an e-mail message to reconnect, inviting them to opt in to your list.  I share some specific templates for this in my free report, How to Jumpstart Your E-mail List.

By the way, you need PERMISSION to add someone to your e-mail list.  Otherwise, it’s considered spam.  When someone gives you their business card, it does NOT mean they’ve opted in to your list (unless they specifically say, “Here’s my card… please add me to your list.”)
 
PHASE 2:  Launching
 
Just like a rocket uses most of its fuel to get off the ground, adding the first 1,000 people to your list is the hardest, in my opinion.

You can accelerate your results in this stage by asking for referrals, regularly posting on social media, public speaking, attending networking events, and investing in paid advertising, like Facebook ads.

If you’re really ambitious, you can add hundreds or thousands of people to your list in a relatively short period of time by hosting a tele-summit where the speakers that you’re interviewing help promote the event.
 
PHASE 3:  Leverage
 
As your list gets bigger and bigger, it’s easier to find strategic alliances and affiliates with bigger lists to promote you and vice versa.

Once you have an online sales funnel that converts well, it’s less scary to invest more money in paid advertising as well.

Therefore, once you’ve reached this stage, it’s a lot easier to add hundreds or thousands of people to your list at a time.

My intention with List-a-Palooza 90 Day List-Building Challenge is that it will help you get to Phase 3 more quickly or accelerate your results in Phase 3, if you’re already there.

 

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Please leave a comment below. I’d love to know what you think of this post! : D

 

Join the List-a-Palooza 90 Day List-Building Challenge!

 

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