You’re Invited to The Lifestyle Business MasterClass!

 

“You’re Invited to The Lifestyle

Business MasterClass!”

 


 
 
Do you ever feel afraid that growing your business to the level you desire would require you driving yourself into the ground in the process?
 
You are not alone!
 
Unfortunately, I see so many entrepreneurs making the same mistake I did, working their way to burn out, without even realizing it!
 
That’s why I got so fired up when my friend Vrinda Normand asked if she could interview me for her Lifestyle Business MasterClass
 
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I’m going to share about how to consciously design your business so that it supports your ideal lifestyle.
 
Here’s just a taste of what you’ll learn:
 
* How to Double Your Income AND Your Time Off! <---- No kidding! I've done this myself!
 
* The #1 Key to Creating More Freedom and Ease in Your Life (and Gaining an Extra 20 Hours per Week)
 
* How to Avoid the Top 3 Mistakes That Are Sucking the Life (and Profit) Out of Your Business
 
* How to Compassionately Set Boundaries so That You Don’t Burn Out
 
I’m not going to tell you that being in business for yourself is easy, but it’s definitely EASIER when you can learn from someone who has been-there-done-that and can show you some of the pitfalls to avoid.
 
You’ll receive valuable tips, tools, and insights that you can put into action right away to experience more ease, flow, and freedom while growing your business.
 
 

Click Here to Register for FREE!

 
 

Earn More, Work Less

 

“Earn More, Work Less”

 

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I’m delighted to be a contributing author to the new collaborative e-book, “The Earn More, Work Less Formula!” It’s chock-full of practical secrets by 12 experts who’ve created success in business while still enjoying a happy and fulfilling lifestyle. I’ve expanded on one of my tips from the book in this article…
 
One of the most important keys to earning more and working less is to focus on PROFIT, not just on revenue!
 
When experts in our industry talk about how much money they’re making, they’re almost always quoting their revenue, the total amount of income that came into the business in a certain period of time.
 
But there’s a big difference between making money and keeping money!
 
For example, if you have 50 clients invest and average of $2,000 with you over the year, your revenue is $100,000.
 
You just hit six figures! Woo-hoo!
 
But wait…
 
Now you have to pay the expenses related to the programs, products and services that you’re delivering. If each client receives a program binder that costs you $10 in materials, that’s a $500 expense right there. If most of your clients are paying with credit cards, you’re probably paying $2,000-$5,000 in merchant account fees. And so on.
 
Oh yeah… and you also have your overhead, the cost of being in business (whether you’re making any money or not). Let’s say you pay $120 per month for your phone line and internet, $30 per month for your e-mail marketing system, $97 per month for Instant Teleseminar. These three services alone total almost $3,000 per year.
 
As you hire more team members, your overhead skyrockets and the pressure on you to generate more income increases. If you have an assistant for 20 hours per week at $15 per hour, that’s another $15,600 per year that’s not going into your pocket. You may find yourself working your butt off to make sure that everyone else gets paid on time, even if you have nothing left over for yourself.
 
What about the cost of acquiring new clients? Maybe you’re investing in paid advertising, like Facebook ads, or offering a “loss leader” like a free seminar to attract new clients. Let’s say you lead four free one-day seminars per year that cost about $2,000 to produce. That’s another $8,000 per year in expenses.
 
Did you ever see the TV show “I Love Lucy?” There’s an episode called “The Million Dollar Idea,” in which Lucy and her friend Ethel go into business making salad dressing. Their business looks like a success until Ricky figures out that they’re actually losing money on each jar.
 
Don’t let this happen to you!
 
This is more common than you might think, even at the 6 and 7 figure level.
 
For example, my highest sales total for a single year was about $750,000, but my expenses were through the roof! I still managed to turn a profit, but I had to work my butt off for it… I was on the road to burn out in the fast lane. I started focusing diligently on profit and became less concerned with being able to share my big, sexy sales totals at my next JV event. Now, my revenue is lower, but my profit is higher, and my life is 1000x more fun.
 
Yes, there’s a cost to doing business. But if you focus on profit, not just revenue, you can save yourself years of pain and suffering.
 
***
 
Was this tip helpful? If so, I highly recommend picking up your free copy of “The Earn More, Work Less Formula.”
 

Click Here for FREE Instant Access!